·         Understand the IMF regulation, value proposition & registration process

·         Independently implement the IMF acquisition plan in the territory

o      Identify potential leads and sources for prospective IMF’s, coordinate with HO for referred leads

o      Connect with prospects & organize seminars for IMF acquisition

o      Ensure conversion of leads through effective pitch of IMF value proposition

·         Ensure quality of IMF’s in sync with desired profile

·         Enable the setup of IMF of agreed prospects

o      Understand all regulatory requirements and manage the IMF registration process with IRDA

o      Oversee technology support to enrolled IMF’s

·         Ensure seamless contracting of IMF’s with Max Life

·         Manage performance of setup IMF’s in steady state

o      Develop understanding of products & coach IMF staff on product USP’s

o      Implement a performance management and rewards system

o      Drive IMF profitability through improving productivity of IMF’s sellers & controlling cost of sales

o      Provide marketing, training and operational support to IMF’s

o      Manage attrition of IMF’s through revival or replacement

·         Drive quality of business sourced from IMF’s

o      Ensure right product mix and control key quality measures such as leakage and persistency